There’s a lot of content out there and a lot of people creating stuff. How do you know who to pay attention to and who’s just mucking around? Remember, even a no friend nellie can drag you onto the front pages of the Saturday newspaper if they write right, but in the main, it pays to know if someone is actually an influencer or not. MORE >>

What are social network leaderboards? They are a list of members and content, a way of finding cool stuff, a reward system for members, a tribe unto themselves, an enforcer of good behaviour, marketing device to find influencers. Anything more? Leaderboards are lists. leaderboard is a list. The most of something, or the best (quantity or quality). MORE >>

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. Think “stunt&# and you have a better idea of what they are talking about. What happened to engagement, respect, conversation, collaboration, dialogue? Re: the video. If you are fine with it, that’s ok too. BandT). MORE >>

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? And what is free stuff anyway – marketing? advertising? mugs game?  or subscribe via RSS (video) or RSS (audio). Too weird. MORE >>

What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? What is a Twitter Follower worth? What is the value of a Tweet or reTweet? Here’s some statistics for you: Eventbrite – Online Ticketing, Social Conference Organiser. How much is a shared link on Facebook worth? worth of ticket sales. for Eventbrite. Summary. MORE >>