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FRESHNETWORKS Moving on from TripAdvisor: How Expedia plans to make travel more social
| WEDNESDAY, JANUARY 4, 2012
Tweet Often hailed as the top travel review aggregation site, TripAdvisor launched as an independent company on December 20th 2011 after separating from parent travel booking company Expedia. For example, say your family is planning a trip to Mexico. After booking flights, your hotel search would incorporate friends’ views on particular properties. MORE >>
FRESHNETWORKS Why are Capital One and American Express the top financial services brands on Facebook?
| FRIDAY, JANUARY 27, 2012
Tweet Capital One and American Express are the top financial services brands on Facebook, according to a chart compiled by social media analytics tool socialbakers. Using socialbakers to dig a bit deeper into the content and engagement strategy for both Capital One and and American Express reveals some interesting results. Tweet This! MORE >>
FRESHNETWORKS Lady Gaga vs Rihanna. Who rocks the most at social media?
| FRIDAY, JANUARY 6, 2012
Tweet They’re arguably the two biggest stars on the planet and both Lady Gaga and Rihanna have famously made incredibly innovative use of social media to get real commercial advantage. But which is using social media with the greatest effect, and which is most successful at actually engaging her fans? And the winner is…. And eight photos. MORE >>
FRESHNETWORKS Social media for financial services: Wedbush Securities firm-wide social media use
| WEDNESDAY, JANUARY 25, 2012
Tweet Social media use in the financial service industry is a tricky area given the issues around compliance with regulations and risk. Initially, the channels permitted will just be the “Big 3″ networks (Facebook, Twitter, LinkedIn). Staff will have to create separate, professional accounts for all their Wedbush activities. Tweet This! MORE >>
FRESHNETWORKS Creating engaging content: US department stores Barneys vs Saks in social media
| MONDAY, JANUARY 23, 2012
Tweet They’re two of the most iconic department stores in New York, but just how well are Saks Fifth Avenue and Barneys using social media? We used Social Bakers to take a look at these two US retail giants and see whether they are making the most of their brands online. Whilst Saks has a healthy 288,000 fans, Barney’s has almost half with 162,000. MORE >>
- What’s hot in social media – January 2012 round up FRESHNETWORKS | TUESDAY, JANUARY 31, 2012
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